Build an unbeatable partner GTM
Courses, templates and exercises from Snowflake Partner leader to create a best-in-class partner program
It has never been harder to scale your revenue
Sales cycles are slowing down
The path to closing a deal has never been more complicated. Economic shifts have slowed decision-making
Competition Is Fiercer Than Ever
More players are entering the market, and differentiation is getting harder. Standing out isn’t just a challenge—it’s a necessity
Buying Committees Have Doubled
Today’s buying process involves more stakeholders than ever, all with a heightened sense of risk. Every decision is scrutinized, every budget is questioned
Traditional training doesn't work!
All Theory, No Execution
Most sales training tells you what to do but never how—just frameworks, slides, and zero real tactics to close deals.
Trainers with no experience
Take advice from someone who is in the seat, not just consulting companies
The market is always evolving
Partner GTM has evolved, but most training hasn’t. Outdated methods won’t help you win in today’s market.
Meet your instructor
Hey, I'm Corey Cummins; with 15 years in the tech sector, I’ve helped startups and scale-ups accelerate revenue growth in various roles. From being the first sales hire at Contently and scaling revenue from $500 to $25M, to founding a PropTech company (REalyse)—where I built the entire revenue GTM from $0 to $1M+ and secured $4M in Series A funding—I’ve seen firsthand what it takes to grow a business. I’ve also led through challenging times as a CEO during COVID and, most recently, at Snowflake, where I’ve gone from managing an enterprise sales team to leading the UKI & Northern EMEA partner team, and now running the EMEA partner GTM for new logo acquisition.
My mission is to help B2B tech startups and scale-ups accelerate their partner GTM strategy, reducing time to revenue and unlocking new growth opportunities. Let’s build something great together.
What's included?
Interactive courses, exercises and playbooks to start your partner GTM
- Why build a partner GTM [Exercise]
- 2. What are your internal blockers [Exercise]
- 2. Do you have similarities to these companies? [Exercise]
- Understanding Partner Types [Quiz]
- Mapping your partners to your sales funnel [Exercise]
- How to map your partners to Crossing the Chasm [Exercise]
- Partner Evaluation Exercise [Template]
- 5. How to pitch to partners [Exercise]
- Account Mapping [Template]
- Partner Business Plan [Template]
- Joint Account Teaming Plan [Template]
- Industry Teaming Framework [Template]
- Partner Activity Tracker [Template]
- 7. Onboarding Form [Template]
- 7. Onboarding Schedule [Template]
- Partner Programs [Exercise]
- 9. Marketing timeline & structure [Template]
About this course
- £300.00 upfront
- 9 courses: 1.25 hrs of video
- 17 practical exercises
- 10 downloadable templates
Start building your partner ecosystem
Choose the payment method that works the best for you to get started today
£300.00
$125 per month
“This course provided tools to efficiently build a partner ecosystem, boosting our revenue by 30% through better collaboration and processes with our strategic partners. ”
Gordon Lindsay, EMEA GTM, Silk
“The Sequence gave me the tools to build a more strategic partner GTM, enhancing collaboration, and driving revenue with partners. ”
Eric Ruiz Business Development, Google One
“The Sequence helped me understand how to create a partner ecosystem which resulted in us expanding our GTM and increasing our revenue.”
Stephan Freelink, Founder, Finner
“The Sequence has helped me align with our tech partners. This has driven the Power of 3 motion, which has, increased our services revenue with existing customers and boosted our relevance with key partners.”
Nas Radev CEO, Infinite Lambda
“Corey's knowledge of partnering helped me align my technical organisation better with strategic partners, boosting customer experience and driving product adoption. It’s been a game changer!”
Simon Hildesley, Director Technical Alliances EMEA, Snowflake
Launch your partner GTM
Courses, templates and exercises from Snowflake Partner leader to create a best-in-class partner program
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