Why do tech
companies struggle to build a partner GTM?
No mutual business plan to consistently align on KPIs
Internal culture doesn’t foster mutual collaboration working with partners
No partner program to programatically co-sell "to, through and with" partners to drive ROI
Building an ecosystem of partners that doesn't match your businesses needs
In this eBook, you will learn
The foundations of a partner ecosystem
The essential components of a successful partner GTm strategy to drive scalable growth
Aligning partners and the sales team
Key strategies for fostering collaboration between your sales team and partners to drive success
Co-selling "To, Through & With" partners
Creating a flywheel effect with partners for scalable, programmatic Success
I’m Corey
With 15 years in the tech sector, I’ve helped startups and scale-ups accelerate revenue growth in various roles. From being the first sales hire at Contently and scaling revenue from $500 to $25M, to founding a PropTech company (REalyse)—where I built the entire revenue GTM from $0 to $1M+ and secured $4M in Series A funding—I’ve seen firsthand what it takes to grow a business. I’ve also led through challenging times as a CEO during COVID and, most recently, at Snowflake, where I’ve gone from managing an enterprise sales team to leading the UKI & Northern EMEA partner team, and now running the EMEA partner GTM for new logo acquisition.
My mission is to help B2B tech startups and scale-ups accelerate their partner GTM strategy, reducing time to revenue and unlocking new growth opportunities. Let’s build something great together.
Entrepreneurs & future leaders with top results
“This course provided tools to efficiently build a partner ecosystem, boosting our revenue by 30% through better collaboration and processes with our strategic partners. ”
Gordon Lindsay, EMEA GTM, Silk
“The Sequence gave me the tools to build a more strategic partner GTM, enhancing collaboration, and driving revenue with partners. ”
Eric Ruiz Business Development, Google One
“The Sequence helped me understand how to create a partner ecosystem which resulted in us expanding our GTM and increasing our revenue.”
Stephan Freelink, Founder, Finner
“The Sequence has helped me align with our tech partners. This has driven the Power of 3 motion, which has, increased our services revenue with existing customers and boosted our relevance with key partners.”
Nas Radev CEO, Infinite Lambda
“Corey's knowledge of partnering helped me align my technical organisation better with strategic partners, boosting customer experience and driving product adoption. It’s been a game changer!”
Simon Hildesley, Director Technical Alliances EMEA, Snowflake
How to build a B2B Partner GTM Ebook
Tangible action steps for how to get started today with your partner ecosystem
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