Evaluating your partner ecosystem template
A data driven approach to building your partner ecosystem
Why do tech
companies struggle to build their ecosystem?
Companies often partner with firms that don’t align with their strategic objectives, customer needs, or value proposition
No structured framework for evaluating partners, companies end up with partnerships that don’t drive meaningful impact
Even when the right partners are chosen, inadequate onboarding, enablement, and joint GTM execution lead to underperformance
How does this template help you?
Building the foundations of a partner ecosystem
Aligning to the wrong partners will impact your revenue and ability to scale
Ensuring alignment partner and sales
Having the right partners ensures will increase the probability of collaboration between your sales team and partners
Creating the flywheel effect
Building the partner ecosystem matched to your needs will enable you to build your flywheel
I’m Corey
With 15 years in the tech sector, I’ve helped startups and scale-ups accelerate revenue growth in various roles. From being the first sales hire at Contently and scaling revenue from $500 to $25M, to founding a PropTech company (REalyse)—where I built the entire revenue GTM from $0 to $1M+ and secured $4M in Series A funding—I’ve seen firsthand what it takes to grow a business. I’ve also led through challenging times as a CEO during COVID and, most recently, at Snowflake, where I’ve gone from managing an enterprise sales team to leading the UKI & Northern EMEA partner team, and now running the EMEA partner GTM for new logo acquisition.
My mission is to help B2B tech startups and scale-ups accelerate their partner GTM strategy, reducing time to revenue and unlocking new growth opportunities. Let’s build something great together.
Entrepreneurs & future leaders with top results
“This course provided tools to efficiently build a partner ecosystem, boosting our revenue by 30% through better collaboration and processes with our strategic partners. ”
Gordon Lindsay, EMEA GTM, Silk
“The Sequence gave me the tools to build a more strategic partner GTM, enhancing collaboration, and driving revenue with partners. ”
Eric Ruiz Business Development, Google One
“The Sequence helped me understand how to create a partner ecosystem which resulted in us expanding our GTM and increasing our revenue.”
Stephan Freelink, Founder, Finner
“The Sequence has helped me align with our tech partners. This has driven the Power of 3 motion, which has, increased our services revenue with existing customers and boosted our relevance with key partners.”
Nas Radev CEO, Infinite Lambda
“Corey's knowledge of partnering helped me align my technical organisation better with strategic partners, boosting customer experience and driving product adoption. It’s been a game changer!”
Simon Hildesley, Director Technical Alliances EMEA, Snowflake
Partner Evaluation Excel Template
Grab the partner evaluation template to start building your partner network
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